Founding Designer, 2022–2023
Scout is AI-personalized outbound email at scale: it turns what's known about a prospect into an email that reads like a person wrote it, at the volume a sequence needs. I was the first designer, from the first sketch through the pre-seed raise — the product end to end, user research, the marketing site, and the fundraising decks. Scout raised its pre-seed at the end of 2022 and reached $40K MRR.
One prospect, one draft, one click: AI personalization built into the writing surface instead of bolted on.
Outbound works when it's personal and scales when it isn't. Sales teams were choosing between a template blasted to a thousand people and an afternoon spent writing ten emails by hand. The tools that promised both produced text that read like a machine, and reps rewrote it anyway.
I designed the writing surface from scratch: the prospect on the left, the draft in the middle, and the context Scout used to write it on the right, so a rep could see why the email said what it said and fix it in place. Templates, threads, and a default algorithm sit one click away, and smart suggestions surface what the prospect has been reading. Credits live in the sidebar, so the cost of a draft is never a surprise.
Scout reached $40K MRR and raised its pre-seed at the end of 2022 on this product.
Web
2022–2023
The rest of the product, built on a design system that scaled from desktop to mobile from day one.
A first version of a product is usually one screen that works and a dozen that don't. Scout needed prospects, templates, campaigns, and tasks to feel like one product on day one, and it needed a mobile layout before there was a mobile team.
I built the design system from scratch and designed every surface on it: onboarding, the prospect list, email templates, a campaign builder with open, click, and reply rates, and sequences with branching logic for what happens when an email isn't opened. The system scaled to mobile without a second design pass, and engineering handoff came straight from it.
One design system carried the whole product, desktop and mobile, through the raise.
Web, mobile web
2022–2023